The somewhat interesting, frustrating, fascinating fact of creativity in advertising is that it's something most ask for, then get at doing just about everything possible to remove all the newness, risk and unfamiliarity needed to make what we do impactful.
So that was the starting place for my Infopresse chat in Montreal. If creativty inherently means uncertainty, and we live in one of the most uncertain times in history - we might as well make it work for us rather than against us.
Without further adieu...
And of course - the slideshare if you'd like to follow along.
View more presentations from Paul McEnany.
Awesome stuff Paul!
Posted by: Ryan | December 13, 2011 at 06:57 PM
Thank you sir! And Happy Birthday!
Posted by: Paul McEnany | December 13, 2011 at 07:14 PM
This is so good, Paul. Congrats on a strong presentation. Innovation = arranging the economic requirements. That's consistent with the idea of [Practices & Utilities] > [Technologies]
Posted by: Reid Wakefield | December 14, 2011 at 11:05 AM
I LOVE this!
It is a shame to lose ado though- it's a great word:
time-wasting bother over trivial details
I'll send some sunshine from down under for you Paul!
Posted by: Katiechatfield.wordpress.com | December 15, 2011 at 10:30 PM
Very interesting. Thanks for sharing!
Posted by: Amy Xiong | January 05, 2012 at 01:03 PM