One of my fellow strategists at Twist Image recently spent some time examining the usefulness, relevance and experience of the creative brief. She talked to a bunch of smart folks from a wide range of backgrounds throughout our industry. Have a look at what she found. It's pretty nifty.
The Creative Brief: A Research Project
View more presentations from Jasmin Cheng.
Big ups to: Tim Brunelle Gareth Kay Darryl Ohrt Faris Yakob Renee Quan Paul Tedesco Leigh Himel Leslie Ehm Ellen DiResta Sam Ladner
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