After teasing us with the behind the scenes footage, Honda in the UK finally released their "Skydive" spot. Although it's not really a spot. It's 3 and a quarter minutes of live footage. Absolutely fantastic stuff, and really captures what it's like to willingly fling yourself out of an airplane.
I'm hoping they'll come forward with the back up plans as well. I've taken up the sport as somewhat of a hobby over the past year, and calling it finicky would be an understatement. It doesn't take much bad weather to turn a "jump" day into a "sitting on your ass in the middle of nowhere" day. Which begs the question, if the sprinkles of rain in the video became a downpour with high winds, what in the hell would have filled those 3 minutes?
Either way, it's a cool 3 minutes. And while I wouldn't call it as magical as Cogs or Choir, it'd be hard to argue the fact that this is a groundbreaking piece of work from W+K, London.
UPDATE: They've also released the proper spot, as well, ending with the "what's next?" line that definitely leaves me wondering the same. Again, we're treading as some pretty cool ground here, although it does feel a bit anticlimactic.
Pretty sweet commercial...wish I had the balls to jump out of the plane.
If it did start to downpour they would only get to create less than half the word "Honda". Three minutes of the word "Ho". That would have been funny.
As a side note. Was it rain or moisture from the clouds? I'm not a scientist, or a doctor for that matter, and I've never jumped before.
Posted by: jon chamberlin | May 30, 2008 at 01:04 AM
Pretty sweet commercial...wish I had the balls to jump out of the plane.
If it did start to downpour they would only get to create less than half the word "Honda". Three minutes of the word "Ho". That would have been funny.
As a side note. Was it rain or moisture from the clouds? I'm not a scientist, or a doctor for that matter, and I've never jumped before.
Posted by: jon chamberlin | May 30, 2008 at 01:09 AM
I think I shit myself just watching it. Christ. Should have been a "don't watch this at work" warning on this one!!! Now what am I going to do??? ;)
Posted by: Sean Howard | June 02, 2008 at 04:12 PM