Here's the latest in this thriving metroplis...
The war against saggy pants will intensify Tuesday as Dallas City Hall kicks off its ad campaign against the fashion faux pas.
The first of more than two dozen billboards advising people to “Pullem’ Up” will be unveiled in parts of Dallas.
The first two signs are scheduled to go up at the intersections of Interstate 45 and Lamar St., and Interstate 35E and Illinois Ave.
The billboards will come in at least three different formats, including “Don’t Be Lame Elevate Your Game,” “Represent Yourself Like You Present Yourself,” and “That’s Not Hip-Hop That’s Flip Flop.”
After this, I think we'll do a campaign for throwing your money in the toilet. Because that's what this is. So frustrating. And that creative? Don't be lame elevate your game? Are you fucking kidding me? We're changing lives in Dallas people. How? By speaking the kids' language. Or at least by speaking the language of 40 year-old yuppie dumbasses pretending to speak the kids' language. Fuck.
Maybe we could have spent the money on EDUCATION.
At least they didn't just ban saggy pants altogether. Yet. This all just makes my head hurt.
Agreed (with most of you). A freakin waste of money AND just a bad idea in general. Taking style judgments to government power and mixing advertising in the mix is just a clusterf**k.
what fashion faux pauxs have been tackled at this larger-scale before in history? This one should definitely go on the books.
Jen's input about the show Fashion Police is a hilarious comparison. Not only is this reality tv in action but we're actually using billboards to support. Ugh!
Oh well. I guess it gets people talking. :)
Posted by: erin | October 31, 2007 at 08:09 AM
Everything is wrong with this effort. Dumb premise, poorly executed. These could have actually been cool - but it would have taken an agency worth a damn, a production budget and a little bit of thought. All things that exist in Dallas, but seem harder and harder to come by.
And for the record, I think that prison chic is pretty dumb. The only premise faultier than the advertising is emulating drug dealers, rapists, murderers and pedophiles.
Posted by: james-h | October 31, 2007 at 09:18 AM
Ok this is absolutely the most absurd thing I have ever heard of. So exactly how does this work? Most guys I know wear basketball shorts under their sagging pants so does this exclude them from getting a fine? And also if it is against the city rules for mens underwear to show in the city of Dallas, what happens if a female walks around in some mens boxer shorts, has she now violated the law as well? I don't like to see men who dress in tight jeans, I mean I personally don't like to see an outline of their male parts but I am not trying to get it banned. I really don't like seeing people walking around with explicit shirts can we ban those too. And about a woman wearing a see through shirt or some super short shorts in public? Where will they draw the line? It is a waste of our tax money and a waste of time. They are trying to force their own personal fashion likes and dislikes on the public. We have so many problems and issues to focus on and this is what our leaders are concerned with...I am so confused. Can we worry about crime, drugs, better schools, pollution anything that matters. I can't see how the way a person dressing is really a top political topic.
Posted by: tk | November 15, 2007 at 08:51 AM
From the viewpoint of the mother of a three year old boy: I don't just see this campaign as being about clothing style choice. It is about teaching children respect - for themselves and others. For me, seeing a man wearing saggy pants hits the same nerve as women with a "whale tail". I want to shake them all and ask why they feel the need to advertise themselves in such a way? When did we all lose the respect we had for our own bodies? No wonder divorce rates and teenage pregnancies are so high. If we encourage our children to show off their bodies in such a blatant way, we are telling them its okay to share their body with anyone. So sure, clothing is freedom of speech, but so is someone saying "I'm going to set off a bomb" and they can be arrested for just saying it. Not all speech is good speech. If we want to save society, it starts with respect. I for one am willing to pay taxes that support teaching respect. Its better than just seeing it go into government pockets, is it not?
Posted by: Kiki | February 29, 2008 at 07:51 PM
I like the city of dallas but the people are whack. black,white and what about the mexicans. Most of the people are country buffons and vulgar pretty low class people all about what a waste of God's beautiful nature. Go to the real city learn how to speak right and act in public get some culture then come back
and live. oh I'm from L.A.
Posted by: ajani | September 18, 2008 at 08:55 PM