Ernie Schenck is brilliant. So is the Hill Holiday blog, to which he is a regular contributor.
"General Motors, E-surance and Royal Caribbean, are among the first advertisers to line-up for the yet-to-be-named "YouTube-killer" planned by NBC, News Corp., and Yahoo among others. No surprise there. The new site, yet to be named, promises content from a dozen networks to say nothing of three major film studios.
This is a problem for YouTube. User generator content is great. And it’s likely more than just a momentary phenomenon. But it often comes at a risk for advertisers worried about connecting their brands to possible– and let’s face it, probable–objectionable content. It’s a problem. And YouTube needs to solve it. Soon."
Sorry, Ernie, I'm just not buying it. The fact that advertisers are flocking to the so-called "Clown Co." has nothing to do with YouTube (besides maybe because the youtubers actually created the market in the first place). Advertisers are swooning over the corporate child because it lets them have a few more months of hope that the mass market isn't going anywhere, that there will still be one-stop shopping, and all this may happen without another addition to their rolodex.
Too bad it can't be that easy.
The easy days of carpet bombing an ad message are fading fast. On the plus side, it sure should be easier to find the eyeballs you want -- theoretically.
Posted by: ouija repairman | March 27, 2007 at 03:51 PM
ABC has it right, in my mind.
A friend just came back from a conference. I don't remember which one. Something traditional in nature.
And of course, they had a web 2.0 panel. But the populated it with youth. And at one point, someone asked them if they watched Greys Anatomy. They all said yes. But only 1 watched it on TV. The majority watched it on the ABC site. When they wanted.
Make it easy. They will come. ;)
Posted by: Sean Howard | March 28, 2007 at 10:42 PM
Holy Bat Farts. My bad Starbucks picture is in the upper right of your blog!!! Gah! I have to start posting new shit! the pressure!!!
um... thanks!
Posted by: Sean Howard | March 28, 2007 at 11:10 PM