thawt of the day.

"Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand."

               -David Ogilvy

And, this, stolen from the "big agency" advertising playbook...

Comments

[Cam Beck]

I don't care how many times they say it, I still ain't buying it.

[Drew McLellan]

As much as I love our current marketing environment -- I do think it would have been very cool to be a marketing pro in Ogilvy's day.

They really did some remarkable, enduring work.

Drew

[Paul McEnany]

Cam- I'm with you. Were you at likemind when that Philip guy was talking about the decreased effectiveness of the discount? I need to get that study...

And, Drew, I'm with you. This period of time is number one, but back then, when creativity in advertising was really starting to explode would have been lots of fun.

Lots of fun now too, though. :)