We're in an industry where everyone is trying to scream the loudest, when all we ever needed to do was get close enough to whisper.
For whatever reason, this thought clarified a few things for me, so I thought I'd share.
Hey, that's a great one! After thhinking about it, that's kind of what I've been trying to do with my approach (though totally by accident and not because I'm a genuis). Really cool... thanks for pointing that out.
Posted by: Tim Jackson | October 21, 2006 at 10:07 AM
Thanks, Tim. It's so simple really, it's just a shame more people don't actually do it. Luckily, you're out there fighting the good fight!
Posted by: Paul McEnany | October 21, 2006 at 01:32 PM
Next time...just get CLOSE enough. Very, very insightful.
Love it. Thanks so much.
Posted by: CK | October 21, 2006 at 06:18 PM
Very nice, Paul.
Posted by: Gavin Heaton | October 22, 2006 at 07:26 AM
Lots of people are fighting that "good fight" without even knowing it. Probably more than the ones who do know.
Mack is one of those folks who lives and breathes that fight. As he'd say, building a community is all about the interactive relationship built around sharing. If you are sharing and listening, there is no need to shout. You barely even need to whisper- a simple nod, wink or smile says it all- when you are really participating.
Posted by: Tim Jackson | October 22, 2006 at 09:48 AM
Mack is really the king of community. It's so much easier to have a conversation with people when they feel like you're one of them.
Same thing goes for you, Tim. Obviously, your love of biking makes you the perfect brand steward. If you were only there to sell bikes, but weren't a part of the culture, then you would have that much harder of a time opening those conversations. Good stuff.
Posted by: Paul McEnany | October 23, 2006 at 08:56 AM
Paul,
What a great simple reminder. Man I love simplicity. Thanks for the thought.
Posted by: David Armano | October 23, 2006 at 05:31 PM
Mama likey. xoxox
Posted by: Lori Magno | October 23, 2006 at 08:36 PM
Thanks Paul.
Intimacy. It's a beautiful thing.
Posted by: Katie Chatfield | October 24, 2006 at 02:40 AM
DA/LM - thank ya, ma'am & sir!
And, Katie, welcome to hee-haw! Thanks for coming by!
Posted by: Paul McEnany | October 24, 2006 at 09:46 AM