So, it's been way, way too long since I've done one of these, but you know, life gets in the way from time to time. That's not to say there has been any lack of great stuff. We all have front row seats to watch the thought leaders of tomorrow seed their opinions, and get to help those seeds flourish, hands on. Pretty cool, my friends.
Social Media for Dummies? - Flacker
Ryan Flack makes the point that you can't really teach Social Media. The only way to learn is by participating. Can't say I disagree.
Don't Forget to Smile - Hill Holiday Blog
"As a result, the AP reports the Thai people are calling this the friendliest coup ever." It's not often you get to read a sentence like this one written by Catherine. She reminds us of the importance of visual and non-verbal communication. Sometimes a shrug or a smile is worth a thousand words...
Be Efficient, Not Extensive - Noah Brier
Noah tells advertising agencies to wake up a bit, and to start worrying about what our job ultimately is. While I don't entirely agree (only mostly agree) with the premise (and neither does Noah if you read to the end), the post is still relevant. Too many marketers forget what the actual goals are. The goal of the CMO or CEO is probably to make sales, not just increase awareness.
Careerbuilder.com - Is Your Job Worse Than Mine? - Digital Hive
The Hive's newest blogger Lori Magno tells a little story about a bunny, a chicken, and an underpants man. Funny stuff.
Glad you liked the post and appreciate you adding the bit that I don't completely agree either.
Posted by: Noah Brier | October 06, 2006 at 02:12 AM
Are you the "cod piece" in those briefs? Curious minds wanna know. Just don't get excited!
Posted by: Roger von Oech | October 06, 2006 at 09:03 AM
Thanks for link love, Paul! Not that I mind really, since my whole life has been this way, but the last name is Lack, not Flack. haha. I know, I know, easily confused ... or maybe you were just going with the blog name.
Easy way to remember that my dad uses all the time: Lack, like lack of money. :)
Btw - Congrats on BMA! That's awesome.
Posted by: Ryan Lack | October 06, 2006 at 09:28 AM
Noah- It's a good conversation to have either way. We should be working towards aligning our goals with those in charge of the companies we represent. Good stuff.
Roger- LOL! I'll try not to!
Ryan- Apparently, I'm an idiot. The whole flacker thing seeped into my brain. Thanks for the congrats!
Posted by: Paul McEnany | October 06, 2006 at 09:33 AM