Marketer's Credo: An Ideological Doctrine

The Traditional is dead.
Long Live the Era of the Marketer's Credo.

1. WE will not fear failure.
2. WE will not be beholden to any medium.
3. WE will listen, engage, adapt to, and join our clients' communities.
4. WE will remember that our responsibility is not only to our clients, but also to the communities with which we are interacting.
5. WE will try new things, and be willing to venture to places no one else has been.
6. WE will not waste consumers' time.
7. WE will offer consumers something in return for that time, be it social, monetary, experiential, or cause-related.
8. WE will not accept what we have done as the way things should be done.
9. WE will question everything.
10. WE will not lose sight of what makes our jobs important.
11. WE will not merely be the executor of client programs.  We will be partners in ensuring authenticity and cohesiveness across all messaging, interactions and touchpoints.
12. WE will speak to consumers when and how they want us to, and in their language, not our own.
13. WE will be concerned most with building long-term relationships.
14. WE will never stop learning and growing, both academically and culturally.
15. WE will not be afraid to speak our minds.
16. WE will defend our ideas and our actions, and only do those which are defensible.
17. WE will use our tools and knowledge to also brand ourselves.
18. WE will not merely add to the clutter.
19. WE will not be lazy.

Do you agree or disagree?  Are there additions or subtractions to be made?

You tell me.

Comments

[Miles Sims]

Sounds pretty good - I've seen a number of these 'new marketing' lists lately, awesome stuff.

I think the point is that we will do it all together as a conversation, vs someone telling us how it should be done.

[paulmcenany]

There are a bunch out there, but it's kind of liberating to just say it out loud. It's a good way for me to keep myself on the right path.

[Yuri]

I suppose it is the point of good will, professional marketing over 'brainwashed consumer' marketing and it doesn't matter whether its traditional or not.

[Mack Collier]

Love it, more please!

[Paul McEnany]

More? Well, damn, Start Adding! :)

[David Armano]

Very nice Paul! Here's another:

We will understand the products/services we market by trying them for ourselves

We will avoid stereotyping our target market by taking extreme measure to understand them

We will stay up on the latest technologies by experimenting with them or at least keeping up with those who do

We will tell engaging stories and create compelling experiences

:)

Great stuff. I'm motivated!

-DA

[paulmcenany]

DA-

Keep 'em coming!

I'll roll them all up into the master version of the Marketer's Credo.

Yuri-

I mean traditional not in the sense of using traditional tools, but traditional thinking.

As in, it sometimes is ok to use television, but it is never ok to delude yourself into thinking the consumer owes you their time, just because you paid for it.

P

[Mack Collier]

We will not attempt to lead our community, and we will not follow them, we will walk with them.