"While good data from social sciences experiments has been hard to come by in the past, researchers are currently swamped by it thanks to a new generation of lab experiments, web experiments and the study of massive multi-player on-line games."
"In the last decade, a quirky legion of idea peddlers has quietly invented what might be a new discipline and is certainly an expanding niche. How and why this happened is, naturally, a subject that everyone in the field theorizes about. What’s clear is that in recent years, much of corporate America has gone meta — it has started thinking about thinking. And all that thinking has led many executives to the same conclusion: We need help thinking."
"More interestingly, however, there is a major difference in regional slang. ‘uu’, for instance, is pretty much exclusively on the Eastern seaboard, while ‘you’ is stretched across the nation (with ‘yu’ being only slightly smaller.) ‘suttin’ for something is used only in NY, as is ’deadass’ (meaning very) and, on and even smaller scale, ‘odee’, while ‘af’ is used for very in the Southwest, and ‘hella’ is used in most of the Western states."
"It’s a creative, if strange little set-up since you still face the problem of choice overload – you have to pick something off the full menu – and the requirement to make a choice for yourself, without the benefit of getting what you ordered."
"I don’t mean to come off as some starry eyed huckster but, from my vantage point, we’re living in a very exciting time. If ever there were an opportunity to think big and attack large markets with incumbent players, its now. I’m a believer that in the next 5 years we’re going to see every major industry reinvented in ways we didn’t see coming."