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July 05, 2009

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Dammit Paul, you've done it again. You've written another excellent post that perfectly captures my thoughts on a subject. You're always one step ahead.

BTW, if you get a chance, peep my new blog. I'd love to hear your thoughts.

Bravo! Great post. It echos what I have been preaching lately, but from a different direction. I will be sure to pass it along.

“We need to find the center of what makes companies interesting and different.”

Yep. Most important thing imo. When companies/brands know who they are and what it is that makes them unique, it makes life so much easier. You don’t end up wasting time trying to figure it out for them.

Just engaging in social media can also transform the way that your employees think about your brand. It's interesting to see how excited people can be when you show them the way! And sure enough, sometimes just that willingness to experiment can breathe life into your business and encourage conversations around the brand.

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