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December 29, 2008

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I love that quote at the top, Paul.

Funny, it's something we've been going on about at Undercurrent, and it touches on the subject of Helge's post this morning: http://www.180360720.no/?p=684

When we think about marketing through social media, we need to shift our focus from impressions and other short-term gains to sustaining long-term relationships.

Anyone who's had any success building up their personal brand across the social web knows it takes a lot of patience and devotion. It doesn't happen overnight.

Gonna have to put some thoughts together on this...

To your point on success, I think we like the idea of much of it being predestined because we need something/someone to blame other than ourselves for why we aren't successful. "It just isn't in the cards . . . ."

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