Because of the huge influx in writers for Age of Conversation 2 - Gavin and Drew broke down the theme Why Don't They Get It into specific chapter themes, including manifestos, from conversation to action, and business models, among others.
My chapter, Adaptabulous, included notes from the Institute of Business Model Evolution, a faux training program for agencies figuring out how to survive as we move past the oughts. Obviously it's difficult to go into great detail, but what our collective future comes down to - the ability to adapt. To be adaptable among different mediums and placements, to use content differently, develop insights in new ways, and to quickly and easily define and redefine our purpose. Our new challenge is to find comfort in a state of constant differentness.
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Awesome stuff, Pauly! I will have to spend some time with your fabulous adaptabulous ;)
Posted by: Gavin Heaton | November 12, 2008 at 05:42 PM