I've got this image of some semi-washed-up copywriter. He quit giving a shit a couple decades ago while scribbling notes on a sheet of paper after being asked to write the most generic, waste-of-money spot of all time. Just like the day before, and the day before that. His spirit seemingly broken, this genero-scribe, proudly wearing jorts and a grateful dead t-shirt, delivered this to a client that probably deserved it.
At that moment, he won. Under his breath he mumbled to himself, "makes my taco pop, I can't believe those assholes bought it." He grinned, placed his pencil sharpener back into his pocket, and walked briskly into the sunset...
Clients get the advertising they deserve. Don't go blaming it on copywriters older than 30!
Posted by: Stan Lee | September 14, 2008 at 06:01 PM
This is... delightful. Almost as awesome as McD's and the "I'd hit it" slogan for the Double Quarter Pounder.
So, thanks, Ortega. I'm assuming you knew full well what you were saying, and just have a great sense of humor.
Posted by: Clay Parker Jones | September 15, 2008 at 06:38 PM
I hope he did win Paulette. Do you think he was wearing Birkenstocks with knee high black socks too? I'm just curious.
Posted by: Tim Jackson | September 17, 2008 at 09:56 PM
Stan- I believe there was some client blame in there, too. :)
I'm just trying to imagine what copywriter would have either the balls or the lack of pop culture knowledge to write something like that... :)
CPJ- I'm gonna go out on a limb and say that that's probably not a safe assumption. Good luck in the race!
Tim- Most definitely. Welcome back!
Posted by: Paul McEnany | September 18, 2008 at 08:54 PM
Thanks, homes.
Posted by: Clay Parker Jones | September 24, 2008 at 09:56 PM