Hee-Haw in the News: Let's Kill Some Trees for a Cause

In case you haven't heard enough of my ranting and raving here, you can check out my appearance in the Dallas Morning News' daily paper, Quick DFW. Big thanks to Lesley Tellez and Quick for letting me waste a little space for them, and for being gracious enough to call me an ad guru. The t-shirts are being printed as we speak.

From print me:

Q:  (Lesley) What's the biggest mistake companies make in trying to reach the young demographic?

A: The biggest mistake is to assume that they give a crap about you. This is true across all demographics, but maybe more pronounced or obvious in the younger segment. This group has grown up with total control of their media environment, advertising included, and too many [companies] think they can just stroll in with screeching guitars while adding "for your generation" to the end of a tagline and expect that to connect.

Comments

[Mack Collier]

"Ad guru". Well the genie is out of the bottle now, have to call your secretary from now on to even leave a damned comment here!

Seriously congrats bro, that's VERY impressive!

[Ryan]

Wow, nice Paul. I may have to seek out a paper copy to get you to autograph one of these days!

Any thoughts that the headline next to you starts with "Online tool..."? LOL

Seriously, you rule!

[M.A. Gunter]

That's awesome dude, congrats.

And your answers were great. Guru, huh?

[Paul McEnany]

Thanks, Mack! Her name is Sasha. You'd love her. :)

Ryan- Damnit! You found me out. They just switched the headlines!

Matt- Something like that. It's a household name. :)

[Cam Beck]

The thought of you "tapping in to young minds" just scares me. ;)

Seriously... Congratulations on the nice write-up. Good work!

[jon chamberlin]

Huge congrats Paul! Glad to see you stayed your true self in the article (like there was any doubt).

You should of had a coffee mug in your left hand, absent-mindedly pouring coffee onto the floor.

[Lewis Green]

A star is born. Hey. I was young once. I know young people don't give a crap about me and what I do. Unless it is something they want. Imagine that? The young aren't much different than the old.