Neither here nor there...

A few things going on around town...

CP+B picked up the Microsoft account, which probably signifies one of two things. Either MS is so far on the run that they've deluded themselves into thinking the advertising can save them, or maybe, just maybe, CP+B will have an opportunity to affect more than their communication strategy by breathing a little life into their product offerings. Either way, it'll be a lot harder to reinvigorate the blue monster than it is to sell a few cheeseburgers.

Modernista! launches their new site, or site of sites. It's so smart it pisses me off that I didn't think of it. The site is basically just a navigational overlay of their distributed content on the web. Greatness. (via Faris/Noah)

Airborne, the medication that is said to shorten the length of colds is apparently bullshit. Last week they settled a 23 million dollar lawsuit that said as much. Sales are unaffected. Let's not let a little thing like having a product "work" get in the way of a good marketing pitch. 

To work or workaholic, that is the question. That is the question...

Comments

[Toad]

Saw that about Airborne.
So much for the whole "invented by a teacher" line. Which always struck me as fairly off-- I mean why would an elementary school teacher know anything about building immunity boosters?
Is she Ms. Frizzle?

[Paul McEnany]

Dude, seriously. Why would I want a teacher to make my medicine? Because she's around sick kids? Shit, I dated a girl that played basketball once, should I pursue a career in coaching? :)

[Todd Levy]

Here's my parody of Modernista... http://britnista.com