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February 11, 2008

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Soft in your old age, huh? Little blue pills for that...

TV is far from dead, just like magazines and newspapers, but it is still very expensive and until it fully integrates an online life with its original "brick and mortar" presence... it's doomed. Consumers/ Users are increasingly seeking a more interactive experience. Look at the growth in popularity of digital television; people have much more control of their viewing experience and can record shows on their DVR units, skipping the ads, etc. Even that simple level of interaction registers in a very positive way.

It's a changing landscape... and the quick will survive.

Seriously, you can get a prescription for that little problem of yours.

Paul,

Good stuff. I think for the Fortune 1000, and for cable advertisers such as discounters, TV remains a good buy. Both can afford to pour money into the buy to earn ROI. For the rest of us, there are better marketing tools.

I didn't realize youngsters preferred the radio over the web.

You kinda feel bad for all those entrepreneurs and VC's messing around with the "Internets", when their focus should be on radio. Fools.

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