Sean, Gavin and I are back with another episode of Eat, Sleep, Blog using Kaltura. Seems to be much easier for us to get together when we don't actually have to coordinate time zones and what not.
And this time, the lovely Katie Chatfield makes another appearance on the show while presenting her wildly successful Mountain Dew campaign. Sean plays dress up, Gavin looks smarter than the rest of us, and I play with my new flip video. (highly recommended)
Here are Gavin's highlights...
- Sean leads us out and straight into trouble -- man-style trouble. Well, you will see what I mean. (0:00)
- The Grim Reaper's ugly assistant drops by (2:55) to introduce our special guest star, Katie Chatfield (3:45), talking about some of her great recent work for Mountain Dew
- Paul unpacks his thinking around extreme sports, brand association and niche marketing without swearing once. True (7:02)! But then, he was the one who brought up paedophiles in the first place.
- Sean gets the chance to imagine himself in Captain Kirk's tight fitting velour sweater and showcase the great William Shattner's efforts at hawking Commodore 64s way back when home computers were a revolution (8:43).
That was very cool. It's reassuring that you can communicate an image of a brand that people want aspire to or otherwise relate to using mere mortals instead of celebrities. Aside from not having to stock the green room with obscure beverages and a masseuse, the credibility gets an automatic bump for me. Incidentally I owned a Vic-20. Somehow I remember cassette tapes being involved. Thankfully, the Vic-20 is gone, but the Shat is still magic.
Posted by: captain flummox | November 04, 2007 at 02:33 PM
How come your hat is always crooked? DO I have to point you to a certain public service campaign in a certain southwestern US state?
Katie is too cool. She gets to work on really great projects... AND she has the rad accent. Dang.
Those Chrome ads are creepy. Way, way creepy.
Posted by: Tim Jackson | November 04, 2007 at 04:45 PM
@Tim: LOL. I know. I have the ad on my desk. Creeps me out EVERY morning. Gah.
Posted by: Sean Howard | November 05, 2007 at 03:30 PM
@ Panl and @Tim- hey thanks!
@Sean- WHY do you have this on your desk? Is that a Halloween thing? Ewww!
Posted by: Katie Chatfield | November 05, 2007 at 08:01 PM
Fred- Credibility has never been more important, man. Look at Peyton Manning out whoring for every product. Does anybody really think he gives a shit about quality?
Tim- Stop making fun of my hat, dude? Until they make billboards about it, I can wear it however I'd like. How's San Diego? Long time no see...
Sean- You have one on your desk, too? :)
katie- Who's Panl?
Posted by: Paul McEnany | November 06, 2007 at 04:50 PM
Stupid fingers! Paul. Pauly. Paul-issimo.
Posted by: Katie Chatfield | November 06, 2007 at 04:54 PM
Pualette- I've been dropping mad comments, yo, like Galileo dropped an orange!
San Diego is getting better all the time- the fires are pretty much under control, thanks to the brave people fighting the fires and the cooperation of the weather. However, we usually kick people out of town for wearing their hats the wrong way...
Posted by: Tim Jackson | November 06, 2007 at 05:36 PM
Katie- You are doing some great work there. I'm TOTALLY jealous. Good for you.
Posted by: Tim Jackson | November 06, 2007 at 10:50 PM