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August 07, 2006


Glad someone was in my corner :-) I think we're in the minority, but I still stand by my analysis. Agency.com was in trouble business wise and had to make a "bold move", i think it will be good for their business, and in the end the content of that movie doesn't matter at all, what matters is the story around how they made a viral video.

Right on. I'm pretty sure you would get a resounding hell yes! from agency.com if asked if they would do it all over again.

I just wish I had thought of it. I probably would have added more fist bumps, though.

Sorry to crash the fistbump party here, but the execution was more of a 2 out of 10.

"and in the end the content of that movie doesn't matter at all,"

Well, I guess time will tell if the content mattered or not. Personally, I feel the content of anything I produce matters. But that's just me.

Oh uh, I hear the Debby Downer music playing... ;)

Way to ruin all the fun, asshole! :)

Anyway, I will say this. I'm starting to sour on the whole thing, and here's why. They got their executional points from me mostly from the blog. They had a bunch of people laughing at them, and instead of recoiling, they decided to laugh with them.

That being said, the blog is nose diving for me. They had an opportunity to take it further, past the fist bumps, and let us get to know the people behind the caricatures. The video gave them a megaphone, but they did nothing with it to further their voice. In the end, they've treated this as a linear campaign that will die when the buzz dies.

A company playing in the viral space should understand that buzz created by a video or whatever isn't enough to build a relationship or sell product, at least not in the long-term, but it is an opportunity to open a conversation. And from the looks of it, they've taken this opportunity, and done nothing but become a link aggregator.

So, bottom line, they're down to a 6.5 overall, because you still gotta respect them balls.


Well, I would have to agree with your assesment of the blog. They should have hired someone like you to help see them through this.

I think the blog shows that their balls may be shrinking in real time. At one point, they had a picture of the team bowling and they took it off the blog hours later.

Their part 2 of all this had better be good, because if it isn't people like you and karl who applauded the effort from the beginning might lower their score to a "5". Which equals mediocrity. Which is what they were trying to avoid with this whole thing in the first place.

"Noah makes a case for finding a narrow, but engaging topic for your blog. I listened and started a puppy dentistry blog. It didn't work."


Reminds me of several months ago when I read on some no-name blog that 'Next week we will launch our next successful blog. It will need 2 things: An audience, and links.'.

And yes, he was serious ;)

David- I'm starting to think their is no part 2 in their plans. If there is, they're being overly patient in letting the rest of us in on the secret.

Mack- I fear that audience and links were not the only two things they were missing. :)

Content is King, you swine. If content doesn't matter, why didn't they just do a video about making a video?

Ooops. That is what they did. The idiots.

Just my two million cents worth.

P.S. I love Sufjan Stevens and I own his "Illinoize" CD. Pure Brian Wilson type genius.

Steven- Make sure you check out Sufjan's The Avalanche, too. It's incredible.

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